Get Candidates to Fall In Love With You: Part 1
I always find it interesting when clients say, “We want to be on Twitter, Facebook, etc.” When I ask them why, the reasons vary : “Because our competitors are”, “My candidates are on these sites”, and “I want to enhance my branding” are all popular answers. Rather than belabor why you need to be on these sites or how to launch your strategy, I want to speak to you about how to get candidates to fall in love with you. These tools are a really a means to an end which is to…Acquire Talent!!
As your reading this, I imagine that your marketing department is cooking up new ways to win your customers’ hearts and minds, and thus turn them into raving fans of your company and brand. The strategies and solutions they are deploying can be used in recruiting. I’m going to cover this topic in depth and help you turn your candidates into raving fans of your organization. The best part is, many of the strategies I discuss can be deployed at minimal cost!
This blog is the subject of a webinar we are hosting on May 18th: 10 Ways to Get Candidates to Fall in Love with You. To Register, click here! https://www1.gotomeeting.com/register/830566784. Heres a sneak peak at what you’ll learn on the webinar:
Make it easy for candidate to apply to your jobs
This means both on and off your Career Site. I want you to go to your main careers home page and find & apply a job and count the clicks. Within 3 clicks candidates should be able to apply. Did this happen for you? Most likely, no. But if it did, congrats, you are half way there!
Next, go to where you post your jobs online (i.e. job boards, job aggregators, etc.). Find a job and see how many clicks it takes you to get to the screen in your ATS where you either login or start the application process. What was the process like? Did the job board make you give them your information before getting to your career site? If the process was less than desirable, think about how your candidate feels!
Stay tuned! My next blog will cover the remaining ways to get candidates to fall in love with you . To hear the rest sooner than later, register for the webinar. See you then!