How Well Do QR Codes Work In Recruiting?
Pull out your smart phone now and scan the image below using a bar code reader application.
One of our clients, a fortune 500 restaurant chain, was looking to hire management level personnel for their stores. What they did was put posters on the front door of their restaurants in 2 major markets (Indianapolis & Chicago). These signs had some quick verbiage advertising Manager & Supervisor level jobs and in order to apply to scan the QR Code with their mobile device.
Scanning the QR code directs the candidate to a landing page with the opportunities listed for that store. Rather than fill out an entire application, the candidate simply joined the Talent Community via their mobile device, by filling in their contact information. The Talent Community then emailed a link to the jobs to the candidate so they could apply online via their computer at a more convenient time. Two great things happen here: The candidate took immediate action, and our client benefitted in capturing their contact info in lead form and were able to track the metrics.
For the months of January – April, 463 candidates in Indianapolis have scanned the QR Code. An amazing 146 joined the Talent Community which is a 32% conversion rate!! Not too shabby seeing that most Career Websites only have an 8% conversion rate.
For the months of January – April, the Chicago QR Codes have generated 724 candidate scans of which 192 or 27% went on to join the Talent Community!!
Do you know of other success stories involving QR codes & Recruiting? Keep your eye out for ways that they are being used!